Over the last few months I have designed a few tshirts that seem to be VERY popular. So much so I find myself running over to the local screenprinters shop to drop off a load of t-shirts about once a week and with it comes a bill for printing shirts and the hassle of the minimum order requirements, 1 week order prep time and all that. So, I thought I would try to bring that process in-house and bought a Heat Transfer press (on ebay for super cheap) and will start doing shirts in lower quantities so we can offer more designs. I would rather have 10 designs and have 3 of each size in stock than 3 designs and 10 of each size sitting in stock if you know what I mean. It’s a basic retailing concept called Wide and Shallow VS Shallow and Deep…I have typically preferred to run a Wide and Shallow especially with how quickly I can generally get restocked on the things we sell (in most cases 1-5 days on any given item). There are a few items that I stock hundreds and hundreds and some I stock dozens and dozens while others maybe 1-2 at a time….so anyways, having the capability to prints shirts at will and keep a few in backstock will be nice.
To top it off the owner of the company a few doors down that does nearly all of the label and decorative application sourcing for Victorias Secret, Abercrombie, Under Armour and a few other major retailers that are headquartered within a few miles of the OutMotoring World HQ is a good friend. Chris also happens to have patents on some of the most widely used innovative screen printing techniques and is a all around good guy who has all the connections one could image with Chinese printers, label makers, etc. So, he is the one that helps get our OutMotoring keychains made for us at a extremely good cost and is also helping get heat transfers printed. This will allow us me to design and offer about 6-10 new shirts and print them as needed and keep our inventory investment down while offering new and fresh designs.
And no, that shirt in the heat press below will not be one of the new ‘fresh’ designs…
